Gorillas, crocodiles and wildlife explorers will give passengers at Gatwick a wonderful experience this summer.
Travellers will be introduced to a tropical and wildlife world the moment they arrive airside at the World Duty Free stores at both Gatwick terminals.
The stores have been transformed into natural wonders with sound and visual elements and actors dressed as life size animals roaming free and engaging with passengers. From gorillas, to crocodiles, and baby animals, they all have a place in our Wonderful World!
An instore treasure hunt allows everyone to get involved with the campaign, hunting for clues as they come across yet more animals through augmented reality, simply by using their own mobile phones. All of these campaign elements work together to create an engaging, vibrant space that shoppers will want to explore, to experience, and to share digitally.
To further amplify all the in-store activities, stories will appear across social media for the duration of the campaign. Flashes of colour and glimpses of animals amongst the foliage, will be used to reveal the many great offers available throughout the summer period, and entice travellers to explore a Wonderful World in World Duty Free at London Gatwick.
Eve Fifer, Avolta’s Commercial Director in the UK comments,
“We’re delighted to be able to bring Wonderful World back to London Gatwick airport this summer – and this year it’s even better! Campaigns such as this show the strength a joint marketing campaign can really have in terms of enhancing the travellers’ journey, and engaging them with memorable and enjoyable experiences, whilst also helping to drive store footfall and dwell time. We’re confident that this year’s inspiring and imaginative campaign will surprise and delight, making travellers happier!”
World Duty Free staff are fully involved in creating a fun environment for customers. They are supported by expert marketing staff, dressed up in suitable costumes who promote the treasure hunt and offers available as part of the campaign.